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YouTube vs Facebook?

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Roy H. Williams, Wizard of Ads, Monday Morning MemoHere’s some interesting statistics from Wizard of Ads marketing guru Roy H. Williams and the Monday Morning Memo. 

YouTube. Not FaceBook.
Throughout the year I’ve been saying to students of Wizard Academy, “YouTube will deliver one trillion views during the 365 short days of 2012. It’s a message delivery vehicle that has yet to be maximized. YouTube’s potential to grow a business is vastly greater than FaceBook. The number of search strings typed into YouTube each day is second only to Google.”

The actual number of views in 2012 turned out to be 1.46 trillion. Let’s put that in perspective:
One million seconds is about 12 days. tick-tick-tick-tick
One billion seconds is nearly 32 years. tick-tick-tick
One trillion seconds is 31,688 years.
This means 46,264 people per second click to watch a YouTube video 24/7/365. Nearly 3 million per minute, 4 billion per day. That’s 13 times the population of the United States every day.*

You have things to say. Why not say them to the world?”


Filed under: advertising, social media Tagged: advertising, Monday Morning Memo, Roy H. Williams, Wizard Academy, Wizard of Ads, YouTube marketing

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